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Review · Dental exam · In-person and remote check-ins · Now part of Impress

Diamond Whites aligners

By Aligners.co Editorial Team

Diamond Whites is now part of Impress, so a new patient is choosing Impress: a dentist's examination at a clinic and Impress prices, not the cheaper home-impression service Diamond Whites used to sell. If you already had a Diamond Whites plan or retainer subscription, Impress is now the company to contact, and it is worth getting its answers in writing.

Not taking new patients under this name. Impress acquired Diamond Whites, and new cases are now quoted at an Impress clinic.

Price
Quote requiredImpress's Super Light plan for minor cases is £1,990, with all the aligners you need. Retainers are extra; Impress's retainer subscription starts at £300 a year.
How you start
Diamond Whites now sends new patients to Impress, starting with a free evaluation at an Impress clinic. Details
Who checks your progress
A dentist registered with the General Dental Council (GDC) at an Impress or partner clinic, with check-ins through the Impress app.

Impress bought Diamond Whites in February 2023. On 26 October 2026, the Diamond Whites website and its pricing page still redirected to the Impress website, and no separate Diamond Whites aligner service appeared on sale. A new patient who follows that redirect is booked into an Impress clinic, examined by a dentist and quoted for Impress treatment.

Not available to compare. Impress acquired Diamond Whites, and new cases are now quoted at an Impress clinic.

Price

There is no separate Diamond Whites price any more. Impress quotes after a free clinic evaluation. Its lowest plan, Super Light for minor cases, is £1,990, or £55.22 a month over 48 months at 15.9% APR through a lender called Buyline. Impress says the price includes all the aligners you need and its app. Retainers are extra; Impress's retainer subscription starts at £300 a year.

Quote required

Offers and discount codes

We do not list offers for Diamond Whites, because it is not offered as a treatment choice on Aligners.co. Impress acquired Diamond Whites, and new cases are now quoted at an Impress clinic.

All current deals

How treatment works

Diamond Whites started as an at-home brand linked to the cosmetic dentist Dr Richard Marques. It sold home impression kits or scans, a Scan Box for weekly check-ins and treatment for about £1,300 paid up front. We found no sign that this service is still sold. Treatment now follows the Impress process: a free evaluation at an Impress clinic (Impress's own clinics are registered at eight addresses in England, and it refers to partner clinics without listing them), a plan from the dentist, aligners, and check-ins through the Impress app with clinic visits when needed. Impress now promotes Invisalign aligners. The British Orthodontic Society says aligner treatment often lasts 6 to 24 months, and your clinic will give you its own estimate.

Then and now

Older reviews and forum posts describe a service that no longer exists. This is how it compares with what a new patient gets today.

Diamond Whites, as previously reviewedImpress, from October 2026
How you startHome impression kit, or a scan at a London clinic or pop-up venueFree evaluation at an Impress or partner clinic
Who examines youNo in-person examination with the home kitA GDC-registered dentist at the clinic
PriceAbout £1,300 paid up frontPlans from £1,990, quoted after the evaluation
Check-insWeekly, with a Scan Box linked to an appThrough the Impress app, with clinic visits when needed
RetainersAbout £200 a set at the endSold separately; Impress subscription from £300 a year

The left column comes from our earlier review and is no longer on sale. Use it only to understand old paperwork or reviews. The Impress figures were checked on 26 October 2026; see our Impress review for the full price and finance table.

What we like

  • An in-person examination

    New patients are examined by a dentist at an Impress clinic before treatment is planned.

What to be aware of

  • The old service and prices have gone

    Older Diamond Whites prices and kits no longer apply. Use the Impress quote.

  • Retainers cost extra

    Retainers are extra. Impress's retainer subscription is from £300 a year, or another dentist can make them.

  • Former customers report support problems

    Some former patients say retainer subscriptions were hard to resolve after the move to Impress.

What customers say

On Trustpilot, Diamond Whites Aligners scores 2.5 from about 3,800 reviews. Trustpilot says the company has not invited reviews recently and has not replied to negative reviews. Recent complaints include former patients whose retainer subscription payments stopped working, who were sent to Impress, and people who lost local scan options.

If you are still paying Diamond Whites for retainers, ask Impress in writing whether your subscription continues and what it now covers.

Clinical oversight

At Impress, a GDC-registered dentist at the clinic examines you and is responsible for your plan. Ask for their name and check their registration. That is more oversight than the original at-home Diamond Whites service, where you sent in impressions or scans.

If you were a Diamond Whites customer

Contact Impress, not an old Diamond Whites phone line or email, and keep a written record of what you are told. In particular, ask:

  • whether your retainer subscription is still active, what it covers and how to cancel it
  • whether Impress holds your scans or impressions, and whether new retainers can be made from them or need a new scan
  • what you would pay to finish or restart treatment as an Impress patient

You are entitled to ask for a copy of the personal data held about you, which includes your dental records. If your old retainers no longer fit comfortably, ask a dentist before you keep wearing them. A local practice can also make new retainers from a fresh scan if you would rather not go through Impress.

Alternatives worth comparing

A new patient who arrives through the Diamond Whites name is in effect choosing Impress, so compare an Impress quote with other UK options.

OptionHow it differs from ImpressPrice context
Invisalign at a local practiceThe same aligner brand Impress now promotes, from a practice you choose, which may include retainers in its feeThree UK practices publish both-arch fees from about £2,000 to £4,100
Smile WhiteA dentist examines you at a partner clinic, with fixed packages and one retainer set includedFrom £995 for minor cases; £1,995 for mild cases
Straight Teeth DirectRemote treatment from home impressions, without an in-person examination£1,790 for both arches if paid at once, plus a £69 kit and plan

Our Impress review covers the Impress plans, finance and retainer costs in detail.

Who this may suit

This page is most useful to former Diamond Whites customers sorting out retainers or records, and to anyone who has seen the Diamond Whites name and wants to know what they would actually be buying.

If you want the low-cost home-impression service Diamond Whites used to offer, it is no longer available, and you will need to compare other remote providers.

Questions worth asking before paying

  • What is the full cash price of my Impress plan?
  • Who is the dentist responsible for my case?
  • Are refinements and extra aligners included in my quote?
  • What will retainers cost after treatment?
  • If I had a Diamond Whites plan or subscription, does Impress honour it?

Bottom line

Diamond Whites is now part of Impress, so a new patient is really choosing Impress. Compare the clinic quote with other providers and budget for retainers. If you are a former Diamond Whites customer, ask Impress in writing what it will honour.

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Sources

  1. Diamond Whites. Former homepage, now opening the Impress websiteAccessed 23 October 2026
  2. Impress. Former pricing page, now opening Impress pricesAccessed 23 October 2026
  3. Tech.eu. Impress acquires Diamond Whites, 16 February 2023Accessed 23 October 2026
  4. Impress. UK prices, including retainersAccessed 23 October 2026
  5. Trustpilot. Diamond Whites AlignersAccessed 23 October 2026
  6. British Orthodontic Society. Aligner patient leafletAccessed 23 October 2026