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Ownership and funding

How commercial links and placements work on Aligners.co, and what does and does not affect which providers you see.

This page explains how commercial links and placements work on Aligners.co, and what does and does not affect which providers you see or how they appear.

Who owns Aligners.co

Aligners.co is privately owned. It is not a dental practice or an aligner provider.

How the site works

  • Links to providers. Links to provider websites in our reviews, guides and finder results go to the providers' own pages. Where a link is a commercial link, such as an affiliate link, we say so beside it.
  • Featured brand. The home page shows one featured brand in each edition, currently Smileie in both.
  • Home page provider cards. The home page carousel shows a fixed set of providers in a set order, with Smileie first in both editions. It is separate from the finder and the comparison page.
  • Provider finder. The quick finder on the home page and the full finder both draw on every provider available for comparison in that edition. They order providers by how many of your answers each meets, then alphabetically; there is no fixed shortlist, and the featured brand gets no priority. Whether a provider takes inquiries doesn't change the order, and your answers reach a provider only if you ask that provider to contact you. How we compare explains both in full.
  • Comparison page. Providers are listed alphabetically, and you choose which to compare.