Snow Teeth Whitening Review

Here's our buying guide and review of Snow

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Straighter teeth are only half the battle for many people looking for that award-winning smile. Many people also want to whiten their teeth, for a smile that truly shines.

Snow is a popular product, with over 500,000 past customers, a 99% satisfaction rating (according to their website), and over 1 million social media fans. But does Snow really work, and is it the best option for you?

First Glance


  • Customers report excellent results without pain
  • Much cheaper than paying a dentist
  • Professional-style treatment at home


  • Some customers have reported slow shipping times
  • Others have reported difficulty in speaking to customer service

What is Snow?

There are many reasons someone may want to whiten their teeth. Often it’s coffee or red-wine drinkers, or people who smoke, who have stained their teeth slightly yellow and want to restore them to their former glory. Other times it may be a genetics issue where you teeth have always been a duller shade.

Snow offers a range of at-home whitening products designed to give fantastic results. You can expect the same results as you would get from a typical $500-$1000 dentist treatment, but for a fraction of the cost and all done at your convenience in your own home.

It’s designed for sensitive teeth too, so many people who may not be able to use more abrasive whitening products may find that Snow is suited to them. Some customers report seeing results in just a few short days, but by continuing to use Snow’s range of products you can keep your smile looking white and bright for many years to come.

How is Snow sold?

You can order Snow’s whitening products through the Snow website. Your chosen products will be shipped with full instructions on how to use them.

It’s best to buy one of the whitening kits – these will come with everything you need to get started with your treatment, including whitening wands and an LED mouthpiece that helps to accelerate your treatment. You can take your pick from a wired or wireless mouthpiece depending on whether you’d rather go cable-free or not need to worry about remembering to charge it.

Each whitening kit contains around 75 uses, which means it’ll last you between 1-2 months depending on how frequently decide to whiten your teeth.

How do you use Snow?

Firstly, you’ll need to twist the whitening wand to release the whitening gel. Once it’s ready, use the brush tip applicator to essentially paint the gel onto your teeth, slowly making sure you cover the full surface on all of your teeth.

Once your teeth are coated, insert the LED mouthguard and switch it on. You simply then leave it there for up to 30 minutes although you can use it for less time and more frequently if that works out more convenient.

Once you’ve finished the session, simply rinse out your mouth and rinse the mouthpiece with warm water. What’s great is that you don’t need to avoid wine, coffee or soda once you’re finished – they won’t remove the whitening gel so you can enjoy your favorite drinks immediately.

You should brush your teeth before you whiten, for the best results, and make sure you keep the whitening wands in the refrigerator while they aren’t in use to ensure they work at their best. You can whiten using Snow products for up to 30 minutes a session and for up to two sessions a day.

Can you leave Snow too long?

You can leave Snow for too long – make sure you don’t whiten for more than 30 minutes at a time. Leaving the mouthpiece in longer than 30 minutes can cause problems for your teeth and gums, as well as just giving you issues such as jaw ache from holding it in place for so long.

Always follow the instructions to ensure you get the best whitening results without compromising the health of your teeth or gums.

Can I use Snow every day?

As well as only using Snow for a maximum of 30 minutes per day, you also shouldn’t use it for more than 30 consecutive days. Once you’ve taken a break for a few days, you can start again if you still want to see improvements in your teeth. Using Snow for more than 30 days in a row could cause the enamel to become damaged. It’s a low-impact formula but prolonged use isn’t recommended outside of these guidelines.

If, at any point, you feel sensitivity in your teeth then you should pause your treatment for between 1-3 days before you restart, to give your teeth a break from the gel and LED mouthpiece.

Is Snow effective?

Snow is most effective when used on teeth with noticeable stains. Many customers have reported fantastic results, seeing a real difference between when they first started using Snow and once the treatment process had ended.

Some customers have reviewed Snow on Amazon and Trustpilot to say that they weren’t happy with the results, but mostly these customers talked about only starting with slightly stained teeth, and not seeing perfect white results. It would appear that Snow is best used where there are darker stains, as the difference will be more noticeable. The review scores on Amazon and Trustpilot respectively average at 4.2/5 and 3.8/5 which shows it does work.

Is Snow the best whitening treatment available?

With teeth whitening, it’s not as simple as putting one treatment above all others. Different treatments have different estimated result times, both for how long you’ll need to wait to see a difference in your teeth and how long it’ll last too. Treatments can also damage your teeth over time, especially those viewed as more permanent.

Snow’s own patented formula is designed to give you dentist-quality results without the damage to your teeth or gums and without the inconvenience of making multiple trips to your dentist’s office. Customer reviews are extremely positive, so if you’re looking for at-home whitening, Snow might be the best treatment you can buy.

Does Snow expire?

Don’t worry if you’ve stocked up on Snow products but decided to pause your treatment for any reason. The whitening gel won’t expire and can be held onto ready to use until you want to start your treatment again.

The gel can become slightly less effective if not stored correctly, so make sure you keep any extra wands in the refrigerator so they’re protected and will work just as well in future. That way, when you begin using it, you’ll see the results faster.

Is Snow safe?

Snow is completely safe to use, providing you follow the instructions given with your products and are careful not to rush your treatment.

Snow’s whitening gel is a patented formula that doesn’t contain any dangerous chemicals. Unlike other whitening products which contain intensive bleach solutions, Snow is gentle without sacrificing effectiveness. Many people with sensitive teeth find that Snow is the best whitening treatment for them.

It’s even recommended as safe for breastfeeding mums, and for children who have their adult teeth, as the formula has nothing bad that could hurt them or the baby being fed by the mum, even if you accidentally swallow a small amount of whitening gel.

The gel isn’t designed to be used on your teeth or gums, so if you do accidentally apply some in the wrong area, simply wipe it clean as soon as you can, to the best of your ability. Don’t worry, it’s not going to harm you if you don’t clear every tiny drop!

How much does Snow cost?

The standard teeth whitening kit with Snow includes your LED mouthpiece and four whitening wands, enough to last you for around 75 uses (or just over a month, if you decide to whiten your teeth twice a day).

This normally costs $199, but it is frequently on offer for just $149.

If you choose the wireless kit, you’re getting a more advanced lighting system that is completely wireless and waterproof, so that you can even whiten your teeth in the shower if you want to. This latest technology is a little more expensive than the standard kit, costing $399 normally but often reduced by 25% to $299. This also comes with a handy luxury travel pack too.

If you wanted to try Snow for free, you can register on the website to be sent a whitening wand. You won’t get the same results as you’d get with the mouthpiece, but you only need to pay shipping so it’s a good way to try before you buy.

Are finance options available with Snow?

Finance is available through Klarna on the whitening kits only. You can’t use Klarna for the smaller additional purchases. Klarna is a third-party finance provider.

Using Klarna you can split the cost of your whitening kit into four equal payments, taken every two weeks from your credit card or bank account. Simply add your whitening kit to your cart and you’ll have the option to pay on finance when you’re ready to buy.

What is the Snow 5-Year Warranty?

Snow offers a 5-year warranty on your electrical items, including the mouthpiece. If for any reason, your mouthpiece stops working, you can get a new one sent to you within 5 years of your original purchase.

All you need to do is make sure you register your product on the Snow website once it’s been shipped to your home. If you don’t register it then you won’t be able to claim a replacement if something does happen within that first five years, even if you can show proof of your order.

There’s also a 30-day money-back guarantee with every Snow purchase. If you’re not happy with the products you receive, just ship them back to Snow using the details included in your package and your refund will be processed back to your payment method.

What other products does Snow offer?

Snow offers more than just the standard and wireless teeth whitening kits. Firstly, you can order replacement wands whenever you need more whitening gel. There’s the standard wand, as well as an extra-strength wand with double the power of a normal wand for faster results. If you’re worried about your sensitive teeth then you can also buy a desensitizing serum to help protect your teeth before you apply the whitening gel.

For those tricky-to-reach areas between your teeth, you can buy Snow’s activated charcoal floss. This works just as any other dental floss does, helping to clean the gaps in-between your teeth, but the activated charcoal formula also whitens those tooth edges that are often trapped closer together. If you’re using Snow and seeing great results but with slightly yellowing at the sides of your teeth, try the activated charcoal floss to give your teeth a more uniform white shade.

Finally, Snow also specializes in lip treatments. Use the rejuvenating lip treatment to help shield your lips and moisturize them when under the harmful rays of the sun, while the lip exfoliator will help give you fuller lips that look as good as the smile they’re hiding. The applicator even doubles as a roller for under your eyes to combat any puffiness in the morning.

What about a Snow alternative?

If you’re looking for whiter teeth, there are a number of ways you can seek treatment. The most prominent alternative to using Snow would be a professional whitening service offered by your dentist. These can be expensive, often costing up to $1,000, and it’ll involve you making trips to your dentist rather than having the convenience of doing everything from home.

Other at-home products are available but be careful before you order them. Some cheaper products might offer fast results but they’ll often be more abrasive and damaging to your teeth, resulting in sensitivity issues and potentially even risking the enamel coating that protects your smile. Never order from eBay or other marketplaces and always speak to your dentist if you’re unsure about whether a whitening product is safe.

Finally, if you’re undergoing teeth aligner treatment, you might find that Snow isn’t the ideal partner – it may be too disruptive when you need to wear aligners for at least 22 hours a day. However, some aligner providers have their own whitening solutions designed to be used in conjunction with aligners – usually a gel that you either apply directly to your teeth or the inside of your aligners before fitting the aligners for the day. If you’re undergoing aligner treatment or considering it, speak to your provider to find out what their recommended whitening solution is.

Final Verdict

If you’re looking for a way to get a whiter smile without the frequent visits to a dentist, then Snow could be the answer. It’s effective on darker stains, and simple to use. However the fact it is so popular may mean that it takes a little while for your kit to be shipped to you, and if you do have problems then getting in touch with customer service may not be straight-forward. Overall, most customers are happy with the results and service offered by Snow.

Snow Teeth Whitening Review
Reader Rating2 Votes
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